Privacy Policy
Last updated: August 31, 2026
Baselight (”we”, ”us”, or ”our”), operated by Prime Design Sweden, values your privacy and is committed to protecting your personal data. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit baselight.com (the ”Site”) or communicate with us regarding our light towers and accessories.
Please read this policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access the site.
1. Data Controller
For the purposes of the General Data Protection Regulation (GDPR) and applicable data protection legislation in Sweden and the EU, the data controller responsible for your personal data is:
Prime Design / Baselight
Eldarvägen 1
187 75 Täby, Sweden
Email: sales@prime-design.se
Phone: +46 (8) 771 19 44
2. Information We Collect
We collect personal information that you voluntarily provide to us when contacting us, requesting a quote, subscribing to a newsletter, or submitting customer support requests.
- Contact & Business Data: Name, email address, phone number, company name, job title, postal address, and any specific details included in your inquiry.
- Technical & Usage Data: IP address, browser type, operating system, referring URLs, pages viewed, and the date/time of your visit, automatically collected via cookies and server logs.
3. Legal Basis and How We Use Your Information
We process your personal data under the following legal bases and for the following purposes:
- To Fulfill Contracts or Inquiries (Contractual Necessity): Processing sales inquiries, providing product quotes, delivering orders, and offering customer support.
- Legitimate Interests: Analyzing website traffic to improve site functionality, maintaining system security, and conducting B2B communication regarding our products.
- Consent: Sending promotional emails or newsletters where you have explicitly opted in. You can withdraw your consent at any time.
- Legal Compliance: Complying with applicable accounting, tax, and legal obligations in Sweden.
4. Sharing Your Personal Data
We do not sell, rent, or trade your personal information. We may share data with trusted third parties only in the following circumstances:
- Service Providers: Third-party vendors who provide IT hosting, website analytics, email delivery, or logistics services on our behalf (bound by data processing agreements).
- Legal Requirements: If required by law, regulation, court order, or governmental authority to protect our rights, safety, or property.
5. International Data Transfers
Your data is primarily stored and processed within the European Economic Area (EEA). If any of our service providers transfer personal data outside the EEA, we ensure appropriate safeguards (such as EU Standard Contractual Clauses) are implemented to protect your data.
6. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with our legal and accounting obligations, or resolve disputes.
7. Your Data Protection Rights (GDPR)
Under EU data protection laws, you have the following rights:
- Access: Request a copy of the personal data we hold about you.
- Rectification: Request correction of inaccurate or incomplete data.
- Erasure (”Right to be Forgotten”): Request deletion of your personal data when it is no longer necessary for processing.
- Restriction & Objection: Object to or request restriction of our processing of your personal data.
- Data Portability: Request a copy of your data in a structured, machine-readable format.
- Lodge a Complaint: Right to lodge a complaint with a supervisory authority. In Sweden, this is Integritetsskyddsmyndigheten (IMY) (
www.imy.se).
To exercise any of these rights, please contact us at sales@prime-design.se.
8. Cookies and Tracking Technologies
We use cookies to enhance your experience, analyze web traffic, and ensure core site functionality. You can manage or block cookies through your web browser settings at any time.
9. Contact Us
If you have questions, comments, or requests regarding this Privacy Policy, please contact us:
Baselight
Eldarvägen 1
187 75 Täby, Sweden
Phone: +46 (8) 771 19 44
Email: sales@prime-design.se